Mr. Brainwash

French, b. 1966

Mr. Brainwash is the pseudonym of Thierry Guetta, a French artist and videographer best known for his role in Banksy's film Exit Through the Gift Shop that documented his rise to success. Mr. Brainwash practices an irreverent brand of appropriation characterized by the use of copyrighted images from history, popular culture, and other artists. Mr. Brainwash subtly alters the picture or its context, mischievously undermining the tone of the source material. His work hinges on the idea that anything is possible in his practice. “Art has no walls. Anybody can be an artist,” he claims. “Art has no rules. There’s no manual.”